Portland Business Alliance requests RFP for new brand and website project - UPDATED

Portland Business Alliance requests RFP for new brand and website project - UPDATED

IMPORTANT UPDATE regarding the Alliance’s Brand and Website Redesign Project!

We are very grateful for the tremendous interest in our Website Development and Brand Re-Design request for proposal. We received many great questions, and we’ve answered the general questions that directly address the items detailed in the RFP. Please note that all project-detailed and/or discovery-related questions will be answered as part of the project process that we’ll undertake with our selected vendor. Thank you!

- View RFP Questions & Answers -

Below is the revised RFP Schedule for Selection Process:

Issuance of RFP: January 18, 2022
Questions Due: January 26, 2022
Responses to Questions Due: February 11, 2022
Proposal Responses Due: February 23, 2022
Finalists Notified by Phone: Week of March 14, 2022
Finalist Interviews: Week of March 28, 2022
Award of Contract: April 4, 2022
Anticipated Commencement of Project: April 15, 2022
Anticipated Completion of Project for User Testing: May 1, 2023
Anticipated Announcement of New Website and Brand: May 15, 2023


The Portland Business Alliance – Greater Portland's Chamber of Commerce – was founded in 1870 and represents the largest, most diverse business network in the region. The Alliance brings together nearly 1,900 members represented by dynamic and varied employers from around the Portland region and offers a strong source of support, information, advocacy, engagement, and professional development opportunities. It is largely funded by membership dues and sponsorship.

The Alliance seeks a company to design a new brand for the organization and redesign its website on a secure platform to ensure maximum engagement of members; facilitate and ensure the smooth migration of the site to a new server with an assured service level; and, to ensure and provide website maintenance and search engine optimization. The primary users of the site will be members of the Portland Business Alliance, civic leaders, partners and the general public.


The Alliance is inviting proposals from reputable and qualified companies with a track record of success in designing and producing dynamic and interactive websites as well as in facilitating and executing rebrand strategies, planning, coordination, and announcements.

As a membership organization that seeks to more meaningfully engage its member base, prospective members and the community at-large, the Alliance seeks to create a new, flexible, informative, up-to-date website that is easy to maintain, intuitive, and user-friendly. We wish to develop a website that allows for easy interface with users and that allows for information to be shared to and from the site. The goal of the rebranding is to build cohesion around its membership, program offerings, and events, and to design a marketing message that illustrates a strong direction for the organization while conveying that Portland is the dynamic city that unites us.

At the conclusion of the project, the selected company will deliver to the Alliance:
  1. An executable brand package (as described below), a new logo, a compelling tagline, and a standards brand manual to guide staff in seamlessly executing the new brand; and,
  2. A visually powerful and dynamic, problem-free website that incorporates all relevant and critical feedback from the Alliance’s stakeholders.
The Portland Business Alliance currently has a highly-interactive website that encourages engagement with current and prospective members, community partners, local elected leaders and the regional business community. The website is a resource of information; a place for registering attendance for upcoming events; a way to encourage engagement on policy issues; and, includes a member portal where users can update business information tied to the searchable online business directory.
We encourage companies to offer suggestions and be creative in responding to this RFP.

Commitment to Diversity, Equity and Inclusion

The Alliance is committed to enhancing diversity, equity and inclusion. As such, we encourage companies that embrace these values and that have a track record of developing websites that are inclusive. The Alliance values working with minority-owned businesses to support equity and inclusion. Business owners with certified and/or special socio-economic status are encouraged to apply.

Submittal Requirements

Proposals must be submitted in a .pdf format by Feburary 9, 2020 to Vanessa Briseño at [email protected].

For more details about the project scope and details, a complete list of submission requirements and timeline for submission and completion, please refer to the Request for Proposal document at the link below.