Alliance member Pioneer Place welcomes Zara: 8 things you need to know



Alliance member Pioneer Place welcomes Zara: 8 things you need to know

Portland fashion fans, your wait is over. The Spanish fashion giant Zara opened its brand-new two-story store in Pioneer Place on Thursday. It’s the fast-fashion innovator’s first Portland-area store, and its design and construction has been months in the making.

The bright, colorful store occupies most of the first and second floors of the Pioneer Place building at Southwest Third Avenue and Morrison Street, adjacent to H&M. Zara’s opening continues the revitalization of Pioneer Place, which has recently overhauled storefronts and its food court to appeal to downtown shoppers.

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