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ReachNow launches Oregon’s only free-floating electric vehicle car sharing service

On Dec. 6, ReachNow hosted a launch event at the World Trade Center to celebrate the introduction of 30 electric BMW i3 vehicles. The event featured media ride and drives as well as remarks from Portland Mayor Charlie Hales, ReachNow CEO Steve Banfield and Portland General Electric Director of Business Development Charlie Allcock. The festivities kicked off with 12 i3 vehicles paraded around the city from OMSI across the Burnside Bridge.