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Portland Business Alliance welcomes new vice president of communications and programming

Laura Shepard will serve as head of communications, events and programming


For more information, contact:
Liza Dossick, 503.552.6772

PORTLAND, Ore. – The Portland Business Alliance welcomes Laura Shepard as the new vice president of communications and programming. Laura joins the Alliance from the City of Gresham, where she served as the communications director.

“In addition to her experience working with the media, Laura’s knowledge of local policy made her an excellent candidate,” said Sandra McDonough, president and CEO of the Portland Business Alliance. “This position requires a dynamic set of skills and Laura’s expertise in communications, policy and events really set her apart. We are excited to have her on board. ” 
 
As the Alliance’s new head of communications and programming, Laura will serve as the primary spokesperson for the organization and oversee the 150+ events the Alliance hosts annually. In addition, she will manage all programming, including Leadership Portland and the Emerging Professionals of Portland (EPOP) for the Alliance.
 
While at the City of Gresham, Laura managed all communication strategy, public relations, marketing and brand management. She acted as the city’s primary spokesperson, developed and administered communication and public relations initiatives, and managed content for the city’s website, social media channels, marketing materials, newsletters and advertisements. Additionally, Laura directed and managed the city’s special events, meetings, tours and conferences.
 
Laura holds a Bachelor of Arts from Washington State University and a master’s degree in Strategic Communication from the University of Oregon. She is a member of the Public Relations Society of America and the City County Communications & Marketing Association.

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The Portland Business Alliance
The Portland Business Alliance is Greater Portland’s Chamber of Commerce. With about 1,600 members, the Alliance strives to promote and foster an environment in the Portland region that attracts, supports and retains private-sector jobs, spurs economic vitality and enables quality educational opportunities for the region's residents. Learn more at www.portlandalliance.com.